etoro becomes Official Trading Partner of Leeds United and Leeds United Women
etoro, the trading and investing platform, and Leeds United Football Club today announce a new multi-year partnership that will see etoro become the Official Trading Partner of Leeds United and Leeds United Women for the 2026/27 season and beyond.
As part of the collaboration, etoro will have a prominent presence at Elland Road on men’s and women’s first-team matchdays, including branding on pitch-side LED boards, stadium screens and interview backdrops. The two organisations will also work together on digital content and fan activations throughout the partnership.
etoro has always aimed to open up investing to more people. Loud Investing builds on that ambition with a particular focus on women, who remain less likely to invest than men. Through its partnership with Leeds United and Leeds United Women, etoro hopes to use football’s reach to make investing more visible and relatable, and help more women feel confident getting started.
Stephanie Wilks-Wiffen, Director of Marketing at etoro, said: “Leeds United has a passionate community of supporters in Yorkshire and around the world, and we are proud to become the Official Trading Partner of both the men’s and women’s teams. Football brings people together through a sense of community, which is central to etoro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible.”
Phil Hardman, Partnership Director at Leeds United Football Club, said: “We are excited to welcome etoro to the Leeds United family, as our Official Trading Partner, and especially looking forward to involving Leeds United Women in the new partnership. It will be great to see their branding around Elland Road on matchdays this season as we work and collaborate with the team at etoro on supporter activations and engaging content”.
The agreement adds Leeds United to etoro’s extensive sports sponsorship portfolio, which includes Nottingham Forest and Crystal Palace across both clubs’ men’s and women’s teams, four leading Ligue 1 clubs and Premiership Men’s and Women’s Rugby.
-ENDS-
Media contacts
etoro – pr@etoro.com
Leeds United – dominique.grant@leedsunited.com
About etoro
etoro is the platform where you can trade, invest, save and spend. Founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way, we have built a regulated, Nasdaq-listed platform used by millions of people in 75 countries.
We believe there is power in shared knowledge. By combining the collective intelligence of our community with AI-powered tools, we have created a collaborative investment community designed to help users grow their knowledge and wealth. On etoro, users can hold a range of traditional and innovative assets and choose how they invest: trade directly, invest in a portfolio, copy other investors or invest with an AI agent.
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About Leeds United Football Club
Leeds United Football Club is one of English football’s most historic and passionately supported clubs. Founded in 1919, the club plays its home matches at Elland Road in West Yorkshire. Leeds United has a proud heritage that includes three English league titles, one FA Cup, one League Cup and a strong tradition of developing talented players and competing at the highest levels of domestic and European football.
The club is committed to excellence on and off the pitch, serving a global fanbase while maintaining deep connections with its local community through Leeds United Foundation initiatives. Leeds United strives to inspire supporters around the world through its values of ambition, unity and pride in Yorkshire.
For more information, visit www.leedsunited.com
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