eToro partners with Sentifi to launch social sentiment portfolio

  • Sentifi analyses over 500 million tweets and 2 million articles daily to assess asset sentiment 
  • Retail investors gain exposure to stocks with solid ESG performance and positive social chatter

eToro, the social investing network, announced today the launch of SocialSentiment, a portfolio offering exposure to US companies with solid ESG performance and high levels of positive social chatter developed in partnership with Sentifi, an award-winning alternative data provider.

Dani Brinker, Head of Investment Portfolios at eToro said: “eToro pioneered social investing and showed how the power of social can empower people around the world to build their wealth and take control of their finances. With this portfolio, we aim to offer retail investors exposure to stocks that are being discussed in a positive light on social and digital channels, adding an extra layer of insights. We are looking forward to partnering with the Sentifi team, and working together to harness the power of social networks.”

Ranked in the AIFinTech100 list for its pioneering Artificial Intelligence (AI) technology, Sentifi analyses over 50,000 stocks, currencies, commodities, indices, passive and active funds. To shape the portfolio, Sentifi pairs these metrics with social sentiment (sentScore) and ESG scores.  Sentifi determines the sentiment towards an asset by allocating a sentScore, established by analysing over 500 millions tweets, 2 million news articles, forums and blogs.The result is a selection of US stocks with high ESG credentials and positive social chatter. 

Marina Goche, CEO at Sentifi said: “When it comes to investing, information is power and the more knowledge retail investors have, the more informed decisions they can make. The events over the past several years relating to the meme-stock rallies are evidence of how the herd can change direction, and where these changes happen, which is largely in social networks and forums. Social networks, news, blogs and forums are also a valuable source of changing risk for asset classes and offer dynamic views on ESG performance appreciation and degradation for companies globally – essential for constructing portfolios that outperform a benchmark. Sentifi is delighted to partner with eToro to offer eToro’s Social Sentiment portfolio.”

Rebalanced monthly, the allocation consists of the top 10 S&P 500 stocks that meet the ESG and social sentiment criteria, ranked by their lowest risk over attention weighted sentiment score (AWSS). The list of stocks selected at inception can be found here

eToro’s range of Smart Portfolios offer investors exposure to various market themes. Bundling together several assets under a defined methodology, and employing a passive investment approach, eToro’s Smart Portfolios are long-term investment solutions that offer diversified exposure with no management fees. 

Initial investment starts from USD$500 and investors can access tools and charts to track the portfolio’s performance, while eToro’s social feed will keep them up-to-date on developments in the sector. For now, this portfolio is not available to US users. 


Notes to editor:

  • The portfolio is composed of stocks where the underlying asset is offered, not CFD.
  • Please note this portfolio is not available to US users. 


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About eToro 

eToro is a multi-asset investment platform that empowers people to grow their knowledge and wealth as part of a global community of investors. eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. Today, eToro is a global community of more than 30 million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.

About Sentifi:

Established in 2012, Sentifi is an award-winning alternative data provider with an AI engine ingesting and analysing 500M+ tweets, 2M+ news, forums and blogs daily for investment signals. Sentifi’s investment analytics are leveraged by leading institutional investors to make informed investment decisions to generate above benchmark returns.

Sentifi analytics cover over 120,000 stocks, currencies, commodities and indices, and monitors allocation decisions across 150,000 active and passive funds. The Sentifi platform can also drill into investment and allocation trends across different regions and industries, and can track how top funds have shifted allocation.



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Smart Portfolios are not exchange-traded funds or hedge funds and are not tailored to any client’s specific objectives, financial situation and needs. 

This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.