eToro teams up with Moneyfarm to provide its customers with ISA solution

eToro, the social investing network, has teamed up with Moneyfarm, the European digital wealth manager, to provide eToro UK’s clients with a discretionary managed ISA solution.

UK clients will be able to access an award-winning stocks and shares ISA powered by Moneyfarm, with those who sign up able to see their ISA balance displayed within their eToro portfolio. Any money held in the ISA will also count towards eToro’s Club programme, helping clients with ISAs to qualify for certain advantages associated with reaching different tiers of eToro Club programme.

The Moneyfarm globally diversified discretionary portfolios are risk rated and customers will be matched with the correct portfolios, managed by experts.   

The launch of the ISA solution for eToro customers will be a phased approach, with further product integration happening in the coming months. Moneyfarm is providing the technology platform, will create and manage the investment portfolios and look after the customer relationships.

Dan Moczulski, UK Managing Director, eToro said: “We may be a global platform but we are constantly looking for ways to evolve our local offering, and the addition of an ISA proposition is a perfect example of this dual approach. This will provide more than three million registered clients in the UK with a tax-efficient wrapper for investing, and given the significant upcoming changes to the Capital Gains Tax threshold, we felt it was more important than ever to provide this option for customers.

“eToro UK clients will now have the convenience of being able to open a Stocks and Shares ISA with Moneyfarm via our app, while continuing to use the eToro app to invest in a range of assets from stocks and crypto to commodities and ETFs. We will continue to build our ISA offering over time and we look forward to seeing how our clients respond.”

Daniel Giddings, Head of Business Development UK, Moneyfarm said: “Announcing this commercial agreement with eToro is further evidence of our ongoing commitment to grow our B2B2C business and leverage our API capabilities.  

“This is a phased launch that will see us closely integrate the propositions over time.  What is important initially is to be able to provide an ISA solution to eToro and its customers providing discretionary risk rated portfolios in a timely manner.  We are focused on delivering for our clients and continuing to evolve our proposition and developing our B2B2C solutions is a key area of growth for Moneyfarm.”





About Moneyfarm

Moneyfarm is an award winning pan-European digital wealth manager with over 90,000 active investors and more than £2.5 billion in assets under management on the platform.  Launched in 2012 and headquartered in the UK, Moneyfarm has a simple vision to help more people improve their financial wellbeing by making personal investing simple and accessible through technology. The business is a disruptor and considered to be one of the most influential fintechs in the UK and Italy.  

The company is led by co-founders Giovanni Daprà and Paolo Galvani and it was announced in January 2023 that Dame Jayne-Anne Gadhia, former CEO of Virgin Money and Founder of Snoop, would join the company as its Chair.  Moneyfarm is regulated by the FCA and backed by Allianz Asset Management, M&G plc, Cabot Square Capital, Poste Italiane S.p.A and United Ventures. 

Moneyfarm continues to innovate and evolve its proposition and currently offers a stocks and shares ISA, JISA, SIPP, and General Investment Accounts (GIAs), with traditional risk rated portfolios and sustainable investing portfolios available. These are all available through both an online platform or via an easy to use app and combines the latest technology with human guidance available how the clients want, including via the app, telephone, chat or a video call.

Moneyfarm is an acquisitive business and acquired Wealthsimple’s UK book of clients in December 2021 and most recently announced the acquisition of Profile Pensions, a UK digital pension adviser and consolidator which enables clients to consolidate and manage their pensions in a straightforward way.

In addition to its direct to client activities, Moneyfarm can provide its B2B2C partners with bespoke solutions, combining a technology platform, product wrappers, asset management capabilities, back office/operations and an engagement model.  The most recent example is the solution for M&G Plc that saw the launch of a new digital investment service powered by M&G Wealth called &me (&me). These bespoke solutions are also embedded into the propositions of Poste Italiane (Postefuturo Investimenti), Unicredit’s Buddybank (Steppy by Moneyfarm) and Banca Sella (Sella Evolution powered by Moneyfarm), serving thousands of customers.

More information on Moneyfarm is available on the website at:

About eToro
eToro is the social investing network that empowers people to grow their knowledge and wealth as part of a global community of investors. eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. Today, eToro is a global community of more than 30 million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.


eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

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