Retail investors lose patience with airline stocks and ditch pharmaceutical companies in Q2, shows eToro data

  • Data from eToro shows which companies saw the biggest increase and decrease in holders on its platform in Q2
  • United Airlines Holdings (-8%) and Delta Air Lines (-7%) were both in the top 10 fallers, along with pharmaceutical giants Merck & Co (-19%), and Pfizer (-6%)
  • Twitter saw the largest rise in holders, jumping 137%, whilst users also flocked to Shell and BP amid global gas price surges, with the number of users holding these stocks rising 43% and 39% respectively

LONDON, 1 July 2022 – Retail investors are ditching pharmaceutical companies while appearing to lose patience with airline stocks, according to the latest quarterly stocks data from social investing network eToro.

eToro looked at which companies have seen the biggest proportional increase and decrease in holders at the end of Q2 versus the end of Q1. Two airlines feature in the top 10 fallers – United Airlines Holdings (-8%) and Delta Air Lines (-7%) while two prominent pharmaceutical companies also feature – with US firm Merck & Co first on the list (-19%) and Pfizer (-6%) also featuring.

At the other end of the spectrum, the biggest riser quarter-on-quarter was Twitter, which saw a 137% increase in holders, with news of Elon Musk’s intention to purchase the social media giant breaking back in mid-April. Shell and BP have also seen significant increases in popularity amid a global surge in gas and oil prices, with the number of eToro investors holding these stocks jumping 43% and 39% respectively.

Commenting on the findings, eToro’s Global Market Strategist Ben Laidler, said: “Investors have been nimble over the past three months, navigating the unprecedented volatility in global markets. They’ve repositioned for high-for-longer oil prices, the end of covid concerns, and not been afraid to take sides in one of the biggest takeovers of the quarter.

“They have clearly scoured the world for new investment opportunities, adding stocks from the US and UK to France and Germany whilst also diversifying into attractive energy, luxury, and consumer big caps as the economic storm clouds have gathered.”  

The list of most popular stocks among eToro investors (see Table 2 below) remains dominated by tech, despite the recent market sell-off, with Tesla, Amazon and Apple making up the top three, and Meta, Microsoft and Alphabet further down the list.

Laidler adds: “Investors have also taken the long view and held onto their ‘big tech’ favourites even as many have been battered in the stock markets this year. This may ultimately be rewarded as they are still growing strongly, with high profit margins, and have fortress balance sheets.”

Table 1: This table shows which stocks have seen the biggest proportional increase and decrease in holders on the eToro platform quarter on quarter

Rank Biggest risers among eToro’s investors Biggest fallers among eToro’s investors
Company Increase in holders QoQ as a percentage Company Decrease in holders QoQ as a percentage
1 Twitter 137% Merck & Co. -19%
2 ZIM Shipping Services Ltd 66% TAL Education Group ADR -12%
3 Hewlett Packard 53% Pinduoduo Inc -11%
4 Ubisoft Entertainment SA 49% Enphase Energy Inc. -8%
5 Shell PLC 43% United Airlines Holdings Inc -8%
6 Target Corp 43% Electronic Arts, Inc. -8%
7 Occidental Petroleum Corp 40% Delta Air Lines Inc (DE) -7%
8 BP 39% International Business Machines Corporation (IBM) -7%
9 SAP SE 38% Pfizer -6%
10 Farfetch 35% Alteryx Inc. -6%


Table 2: This table shows which stocks are most widely held on eToro globally and their position last quarter

Q2 2022  rank Most held stocks on eToro Q1 2022 rank
1 Tesla Motors, Inc. 1
2 Inc 3
3 Apple 4
4 Nio Inc. 2
5 Meta Platforms Inc 5
6 Alibaba 6
7 Microsoft 7
8 NVIDIA Corporation 8
9 Alphabet 9
10 PayPal Holdings 11




Notes to editors

Data was taken from the eToro platform on Friday July 1st. The data used in this press release refers to activity in funded accounts of global eToro users. The data in the first table shows the 20 stocks which have seen the biggest proportional increase and decrease in holders on the eToro platform quarter on quarter (Q1 vs Q2). The data in the second table shows the top 10 most held stocks positions (open positions) by global investors on the eToro platform at the end of the second quarter of 2022. As the vast majority of stocks traded on eToro are the real asset this data does not include positions held as CFDs. Data accurate as of 1st July 2022.

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