An easier way to buy Bitcoin

You’ve probably thought about diversifying your portfolio: could Bitcoin be the right investment choice to accomplish that?

These days, everyone knows it’s good to diversify. Economic and political events can affect the markets, often for the worse; we saw it in 2008 and during the early months of the Corona pandemic. That’s why diversifying – putting your investments in several areas – is a method used by savvy investors. Diversification lets you take advantage of the diversity of the market and is a smart way to protect your investments. In fact, studies show that the more varied your investments, the better your chances of riding out volatile markets.


With traditional markets uncharacteristically volatile, where else should you look to diversify?

One area many investors are considering to broaden their scope is Bitcoin. As Bill Gates said in 2016, “Diversification is not the only reason you might want to consider buying bitcoin. It’s a ‘techno tour de force.’

Bitcoin is digital gold

Bitcoin is often called Digital Gold, and it’s easy to see why

After the recent market turbulence in early Spring 2020, many of Wall Street’s most seasoned fund managers and other investors looked beyond the conventional markets for opportunities. Not just opportunities to make money now, but also opportunities to secure their investments against inflation and more market wobbling. Two bright spots: Bitcoin and Gold. Bitcoin, often referred to as “liquid gold,” as well as traditional asset-cum-hedge gold, were both up when many other markets were falling. Could this be why so many investors are asking themselves: Is now a good time to buy Bitcoin?

The oldest and best established cryptoasset, Bitcoin is the crypto of choice

For many investors, Bitcoin is a good way to broaden their portfolio. Founded 11 years ago, digital currency Bitcoin is the first and largest cryptocurrency by market cap and is also thought to be the first major implementation of blockchain technology. Bitcoin is a decentralized currency, with transactions verified and recorded on the blockchain public ledger.

Why should you stick with the investments of the past when you can broaden your portfolio even further by buying Bitcoin?

Technologically speaking, Bitcoin is a pretty amazing innovation, and Bill Gates (see above) isn’t the only smart guy to think so. Edmund Moy, the 38th Director of the United States Mint, called Bitcoin a disrupter to how we think about money: “Bitcoin, and the ideas behind it, will be a disrupter to the traditional notions of currency… In the end, currency will be better for it.” When the director of the US Mint says that Bitcoin will impact how we think about currency for the better, it’s worth taking notice.



But for those less interested in the technological and monetary aspects and more in the investment aspects, the thought of investing in Bitcoin can be overwhelming – especially if everything Bitcoin-related seems complicated. What many people don’t know is that investing in Bitcoin doesn’t have to be mysterious or overwhelming – particularly not when you know how to buy Bitcoin on eToro.

Buy Bitcoin on eToro

Why buying Bitcoin is less complicated than you think

It’s easy to get started buying Bitcoin on eToro, a one-stop-shop for Bitcoin that operates in more than 140 countries and has a user base of more than 10 million. Secure and highly regulated, eToro is the world’s leading social trading platform. When buying Bitcoin on eToro, no deep knowledge of crypto or Bitcoin is required as eToro users have many useful features at their disposal. These include the community feed, which includes the insights of top analysts and other eToro traders, accurate and real-time stats and charts that simply show the value and movements of each asset, and free access to easy-to-understand market research and news. For an even easier approach, you can connect with and copy other crypto traders, making trading Bitcoin even simpler.

Choice is important. Making the right choice is essential.

While no one has yet been able to perfectly predict or time the market, most experts tend to say that the best time to get into a market is when it is down, or as the popular idiom goes, buy low, sell high. Yet there is another adage that is often used around investing — nothing ventured, nothing gained. While obviously no investment is ever guaranteed, when you feel the time is right to seize an opportunity, the important thing is choosing the right brokerage company and trading platform. Trusted brokerage eToro is the right choice. With its more than 10 million users worldwide, free analysis tools, commission-free trading, convenient payment methods, and hassle-free withdrawals, eToro is simply the best place to buy crypto — and the right place to buy Bitcoin.