Whether it’s a hot one on a chilly morning or an iced one when it’s hot outside, if you are a coffee person, you don’t need a special day to celebrate this tasty beverage. Despite its being an everyday go-to drink for many people, our coffee also deserves its own special day, and this day is International Coffee Day.
The first International Coffee Day was celebrated in Milan in 2015, following a decision by the International Coffee Organization (ICO) to launch a day dedicated to the beany beverage. Some businesses offer special deals on coffee cups and accessories, but this day is not just about free drinks — it was also established to raise awareness of the difficulties of coffee growers and to promote fair trade.
Although there is no known date for the discovery of coffee, coffee drinking can be traced back to the 15th century in Yemen, where coffee seeds were roasted and brewed in a similar way to that in which coffee is prepared nowadays. The habit has spread ever since, and today coffee makes up a large part of the American economy. In 2015, consumers spent $74.2 billion on coffee, and the coffee industry had an impact of $225.2 billion on the US economy1.
Coffee stocks that made us thirsty
Whether you’re a coffee aficionado, drink the occasional cup or stay away from the caffeinated beverage, you can celebrate International Coffee Day by investing. So if you’re looking for more than a drink, these coffee and beverage stocks might quench your thirst.
Founded in 1866, Nestlé S.A. is an international food and beverage company, based out of Vevey, Switzerland. The company holds more than 2,000 brands, including Gerber, Nescafé, KitKat, and more. In August, the corporation acquired some of the brands of The Bountiful Company in a deal valued at $5.8 billion2. Today, the company’s market cap is valued at $312 billion.
The widely popular coffee shop chain is not just a place to grab a drink or sit around with your laptop: Starbucks Corporation is also a company worth $134.5 billion. This American multinational brand operates in over 70 countries, and offers more than 30 different blends of coffee.
The owner of several coffee brands, including Seattle’s Best Coffee, Pepsico is a multinational food and beverage company, headquartered in Harrison, New York. Established in 1965 when the Pepsi-Cola Company merged with Frito-Lay, PepsiCo employs over 260,000 employees worldwide3 and is worth $213.1 billion.
Another source of caffeine is soft drinks, specifically cola drinks. The multinational beverage corporation Coca-Cola offers more than 500 brands, including Coca-Cola, Coca-Cola Zero Sugar, Sprite, Bacardi and many more. Founded in 1892, the company’s products can be found in more than 200 countries and territories,4 and its market cap is valued at $232.8 billion.
If you prefer getting your energy from a source other than coffee, you might be getting it from Monster Energy. Monster Beverage Corporation is a US-based beverage company that produces energy drinks including Monster Energy, Burn, and Relentless. Monster Beverage sells its products to retailers, but it is also a supplier of the US army, and is currently valued at $49 billion.
There is more than one way to enjoy coffee: drinking it is one of them, investing is another. And if you’re looking for something to eat with your coffee, you might want to check out eToro’s Food Tech portfolio. Either way, here’s to coffee! The world’s favourite way to wake up.