Digital Marketing Specialist

  • Perform day-to-day management and execution of paid search and social campaigns (ex. Google Adwords, Facebook, etc.) with focus on driving business growth
  • 负责日常的搜索及社交(例如谷歌、脸书等)付费广告的管理与执行,推动业务增长
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and social campaigns
  • 负责测试、收集并分析数据,认清趋势并提出见解,实现搜索和社交付费广告的最大投资回报率
  • Create new search and social campaigns while focusing on creative testing, landing page testing, and bidding strategy
  • 创建新的搜索及社交广告,并注重广告素材测试,着陆页测试和出价策略调整
  • Work with team to brainstorm creative direction and messaging relevant to target audience
  • 与团队合作,讨论与目标受众相关的创意方向和信息
  • Research and analyze competitor advertising links and find opportunities to test new marketing channels
  • 研究和分析竞争对手的广告链接,并找到测试新营销渠道的机会
  • Work with the tech team to ensure SEO best practices are properly implemented on newly developed code
  • 与技术团队合作,在开发代码上正确地部署来确保SEO的最佳执行
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • 与编辑和营销团队合作,在内容创作和内容编程中推动SEO业务
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • 对网站架构,内容,链接和其他因素能够提出建设性的修改建议,以改善目标关键字的SEO位置


  • Both oral and written English are required; Marketing and Economy majors are prioritized;
  • 较强的英语口语和书面表达能力;市场营销、金融经济专业者优先
  • Proven SEM experience and success managing PPC and paid social campaigns across Google and Facebook
  • 经验证的SEM经验及成功管理过谷歌搜索广告以及脸书社交广告账户者优先
  • In-depth experience with bid management tools and experience with website analytics tools
  • 有关出价管理工具和网站分析工具经验的资深体验
  • Strong analytical skills and experience generating SEM reports and familiarity with A/B and multivariate experiments
  • 良好的分析技能和制作SEM报告经验,熟悉A / B和多变量的测试
  • Knowledge of ranking factors and search engine algorithms
  • 了解排名因素和搜索引擎算法
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • 了解SEO和SEM的最新趋势和最佳实践
  • Highly adaptable, comfortable with managing multiple projects
  • 具备较高的适应力以及多任务处理能力

China Office