Product Marketing Manager

eToro is the trading and investing platform that empowers users to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. We have created an investment platform that is built around collaboration and investor education. On our platform, users can view other investors’ portfolios and statistics, and interact with them to exchange ideas, discuss strategies and benefit from shared knowledge. We have over 38 million registered users from 75 countries and our platform is available in 20 languages. We are a fast growing business with over 1,500 employees across 13 offices around the globe, strategically positioned to serve the needs of users. You can find out more about eToro here.

As a Senior Product Marketing Manager, you will play a pivotal and high-impact role in driving the success of our fintech products. You will be responsible for developing Go-To-Market plans and executing them on product UX and marketing channels. You will do it based on 360-degree research: deep product understanding, user research and interviews, data, and competitive analyses. You will lead feature releases and proactive projects and prioritize them by KPI impact. 

This is a unique, strategic, highly impactful, and heated position, so if you have a moving-mountains attitude and are hungry for success and growth as a professional, we invite you to apply for this exciting opportunity.

Responsibilities:

• Go-to-Market Planning and Executing: Develop and lead A-Z go-to-market strategies and executions for new product launches and proactive initiatives, from research into packaging, messaging, wireframing, and deliverable creation on product and marketing assets. 
• Coordinate and brief cross-functional teams to ensure successful product releases, user adoption, and KPI achievement in different regions, compliances, and regulations.
• User Research and UX/Design Feedback: Develop and implement user research programs to gain deep insights into customer needs, preferences, and behaviors. Provide valuable feedback on UX/UI to enhance user experiences and drive product improvements on both mobile and desktop.
• Data-Driven User Journeys: Utilize data and research insights to develop user journeys that align with product KPIs, focusing on product adoption, conversion rates, and localizations. Leverage analytics to identify growth opportunities and optimize product performance.
• Champion the user voice throughout product development and the GTM lifecycle, conducting occasion user interviews and surveys and viewing product sessions.
• Team Collaboration: Work across all product domains as well as marketing, compliance, BI, and customer-facing teams. Foster strong relationships with stakeholders and demonstrate excellent coordination and people skills.