Programmatic Media Buyer
The Programmatic Media Buyer is responsible for day-to-day set up, monitoring, and optimization of campaigns across multiple programmatic buying platforms. Buyer should collaborate with all members of the programmatic team to reach campaign CPA and KPI goals while managing margin and ROI.
Be in charge of budgets and regions to develop a buying strategy for each campaign including ad formats, user targeting, SSP’s, bid strategy and audience targeting. Set-up and launch programmatic campaigns on various DSPs including DV360, calculate and manage bids, win rates, and CPM goals.
- Experience within the field of programmatic media buying and campaign management with experience in arbitrating performance campaigns.
- Strong skillset in data analysis with deep knowledge of Microsoft Excel, Knowledge of third party ad serving technology, digital analytics tools
- Working knowledge of Google Marketing products such as Campaign Manager, Google Analytics and DV360
- Entrepreneurial in approach of media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts
- BS/BA in Marketing, Communications, Advertising, or related field - a plus
- Strong command of English both written and verbal
- Any additional language a plus