By eToro

Taking up the Slack? Time for another tech IPO

If you work in an office, it’s likely you can’t remember a time before email.

If you work in a high-pressure office, you probably can’t remember a time before smartphones made escaping emails much, much harder.

If you work in an office that is a devotee to tech innovation, you are likely to be familiar with Slack, which takes business communication to another level.

Slack, which was launched in 2013, has emerged on laptops and PCs all over the world and allows colleagues to interact in real time rather than wait for the time delay of an email. Colleagues can share documents, hold private conversations and fill each other’s timelines with gifs when things get a bit boring. 

It’s great for connecting home workers and people spread across geographies and timezones. It (obviously) has an app so colleagues are constantly connected. The Financial Times reports that the company wants to be the “great connector” – lofty ambitions indeed.

But if your office doesn’t yet have the Slack platform, why should you care?

Because this week, the tech firm is floating on the US stock market for the first time and will be available to trade on eToro.

It follows fellow innovators Uber and Pinterest, which both listed in the US this year, and no doubt there will be more to come.

Your capital is at risk.

For investors looking to find a tech theme, both stocks seem to be on the up, after having a couple of slumps along the way, as is often the case with freshly listed companies of any time.

Uber is up around 4.7% since its listing in May, while Pinterest has risen almost 12% since April.

However, just because it’s tech, doesn’t mean it’s going up. Since going public in March, ride-sharing app Lyft has fallen almost 22%.

That said, sticking with work and office-based software may hold the key. Zoom, a video-conferencing service listed on Nasdaq in April and has seen its share price zoom  upwards more than 60%.

As the workplace evolves to accept new working practices, and we all thrive on being constantly connected, Slack may be the answer we (or at least our bosses) have been looking for.

And if you are being made to constantly interact with your colleagues (even out of work time), owning the stock may provide the distraction you need.

Past performance is not an indication of future results. Your capital is at risk.

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