Marketing Campaign Manager

description

We are looking for a talented Campaign manager to take full responsibility for our inbound marketing strategies including Taboola\outbrain, blogs and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint, brand awareness and lead our content acquisition performance.

Responsibilities:

  • Develop content marketing strategies and set short/mid/long term goals using Taboola and OutBrain as your main publishing platforms.
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high-quality content
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread and improve eToro’s content
  • Optimize content and web traffic through Google Analytics and other relevant tools.
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement
requirements
  • Proven work experience as a Content marketing manager.
  • Expertise in Taboola and/Or OutBrain- a must!
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BSc degree in Marketing, Journalism or relevant Field
Israel office
location
Marketing
department
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