7 tips for growing your AUM on eToro

Here at eToro, we’re quite proud of the Popular Investor Program. Not only does it allow exceptional traders to stand out, and enable them to build a business, it also rewards them with an extra income. Some eToro clients have established a serious revenue stream from their Popular Investor status alone, on top of their earnings from trading.


Popular Investors are rewarded, based on the overall equity copying them – defined as their AUM (assets under management). However, getting more traders to copy them and growing their AUM can often be challenging, which is why we’ve put together a list of tips that can help Popular Investors get more copiers and increase the monthly payments they receive. Don’t be lazy! Popular Investors who invest time and effort in growing their AUM ultimately get rewarded. Check out our tips below:

1 – Talk to your audience

You’re a great trader/ investor, right? So, make sure your audience knows it by creating a dedicated website or blog discussing your financial activities and strategies. You can leverage this further by becoming an eToro Partner and earn commissions when others open an eToro account through your website.

2 – Look sharp and professional!

Your eToro profile is how potential copiers see you on the platform, so make sure you look your best. Write an elaborate and interesting bio that presents your strategy, aim and recommendations for your followers, such as minimum copy amount and whether or not they should copy open trades. In addition, don’t be afraid to hire a professional photographer (or ask that one friend who has an insane camera) to take some headshots for your profile.

3 – Go offline

“How do you know so much about Bitcoin?” or “Why is the NSDQ100 going down?” You probably have some friends and family members who ask you such questions and could benefit from copying you on eToro. Have them over for drinks or snacks and tell them about the platform and how they can copy you.

4 – Be a part of the community

The eToro News Feed is alive with debates about financial assets and the sharing of ideas and strategies – so make sure that your voice is heard! Post weekly updates about your trading activities, answer any questions posted by your followers, explain why your profits have been up or down recently, and comment on other eToro traders’ posts. Take the time to connect with other Popular Investors, especially those who are from your own country. If you’re writing about a specific market, feel free to email us the link at popularinvestor@etoro.com and we may pin your post to the relevant asset’s feed on eToro.

5 – Put a pin on it

You’re bound to attract some traders to your profile and your News Feed is one of the first things they’ll see. Therefore, be sure to have a welcoming post pinned to the top of your feed. Write about yourself and your strategy and include a photo for extra attention. This can be edited and updated on an ongoing basis.

6 – Announce your targets

Are you planning on reaching gains of 20% by the end of the year? An ambitious goal! But make sure the community knows about it. Naturally, you can’t promise profits, so set realistic expectations, but you are more than welcome to share the targets you set for yourself.

7 – Take advantage of social media

Social media platforms provide another great way of engaging existing and potential copiers. The content on these channels allows your followers to get to know you better and can reach a wider audience which is not yet on the eToro platform. Some suggestions for social media content that gets good engagement could be sharing your milestones and posting photos which illustrate your eToro journey; writing content that would be of interest to your network, such as investment analysis; and using hashtags to allow people to find your content easily. 

We hope that these tips will be helpful and that you will soon find yourself with an abundance of copiers and followers on eToro.

eToro is a multi-asset platform which offers both investing in stocks and cryptocurrencies, as well as trading CFD assets.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

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