Home / About / 15 years of social investing
Social by Design
Social by Design
15 years of social trading and investing
15 years of social trading and investing



Community at our core
When we founded eToro in 2007, our goal was simple: to make trading and investing accessible, transparent, and collaborative.
We knew that if investors were able to come together and pool their knowledge, each could achieve more than they ever could alone.
Social investing is more than a feature. It’s what powers our platform.

Connect through the Feed
Join millions of investors as they exchange ideas, share insights, and learn from one another.

Discover through Profiles
Explore transparent views of each investor’s performance, story, and strategy.

Replicate with CopyTrader™
Mirror the portfolios of verified investors with proven track records, turning inspiration into action.

Lead as a Popular Investor
Join top investors who set the standard for excellence and get rewarded for inspiring others.

Diversify with Smart Portfolios
Access curated strategies built around market trends, industries, and top-performing investors.
By transforming investing from a solitary activity into a group effort, we all benefit. When you join our community, you tap into this immense wellspring of shared knowledge to help you connect, learn and grow.
Community at our core
When we founded eToro in 2007, our goal was simple: to make trading and investing accessible, transparent, and collaborative.
We knew that if investors were able to come together and pool their knowledge, each could achieve more than they ever could alone.
Social investing is more than a feature. It’s what powers our platform.

Join millions of investors as they exchange ideas, share insights, and learn from one another.

Explore transparent views of each investor’s performance, story, and strategy.

Mirror the portfolios of verified investors with proven track records, turning inspiration into action.

Join top investors who set the standard for excellence and get rewarded for inspiring others.

Access curated strategies built around market trends, industries, and top-performing investors.
By transforming investing from a solitary activity into a group effort, we all benefit. When you join our community, you tap into this immense wellspring of shared knowledge to help you connect, learn and grow.
Real investors. Real impact.
This is the story of the power of community, told by those who built it with us.
NewEarnings Season, Market Volatility & Taylor Swift

Earnings Season, Market Volatility & Taylor Swift
Second Half Of The Year Predictions: What Could Go Wrong?

Second Half Of The Year Predictions: What Could Go Wrong?
Earnings Season & Crypto Bull Run

Earnings Season & Crypto Bull Run
Earnings Season Insights: What to Expect

Earnings Season Insights: What to Expect
Tech Giants Report, Fed Meeting, US Jobs Report & Trade Deals

Tech Giants Report, Fed Meeting, US Jobs Report & Trade Deals
Social investing in the AI era
We’ve always leveraged technology to empower our community. Now, with a suite of AI-powered tools, we’re not just democratising access to markets and data – we’re democratising innovation itself.
Our vision and purpose remain steadfast: to make investing simple, transparent, and a journey we share. It’s what has brought us here today, and we’ll never lose sight of that.
We’re building the next era of investing, together. Because technology alone doesn’t drive progress – people do.

We’re building the next era of investing, together. Because technology alone doesn’t drive progress – people do.

The eToro Popular Investor Summit in Cyprus
Celebrating 15 years of social investing and the global community powering it.


