Catalina Norena

Founder & Career Consultant at Career & Brands

Catalina is a seasoned finance professional with experience at leading global corporations. She specialises in low-risk asset management, leveraging technical indicators and macroeconomic analysis.

Expertise:

  • ETFs
  • Bonds
  • Stocks
  • Renewables
  • Energy Markets
  • Macroeconomic analysis
  • Financial modelling
  • Strong skills analysing financial statements and business performance
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More about Catalina


  • Catalina is an experienced finance business partner with a rich background in multiple financial and business realms at top global corporations. 
  • Catalina’s work history together with rigorous studies led her to develop a strategy that actively manages low-risk assets to ensure capital preservation using technical indicators and macroeconomic analysis.

Experience


  • Catalina has worked for some of the most important companies in the world including Siemens, AB InBev and Mastercard, in local roles and global headquarters, both in Belgium and Colombia.
  • She has managed budgets of all ranges from high granularity to two-billion-euro figures. 
  • Her experience spans different realms such as project coordination, business development, market intelligence, project management, payroll analytics and finance business partnership.
  • Catalina is also a career strategist and has been an investor at eToro since 2017. She maintains a low risk investing profile in order to avoid big drawdowns.

Education and Certifications


  • CISI Level 3 Certificate in Wealth & Investment Management. September 2023. Granted by the Chartered Institute of Securities & Investment
  • CPRW Certification – Florida, USA. 2019. Certification as a professional resume writer. Granted by the Professional Association of Resume Writers and Career Coaches
  • Katholieke Universiteit Leuven – Leuven, Belgium. 2008 – 2009: Advanced Master in Financial Economics. Awarded with Colfuturo Scholarship and grant by K.U. Leuven University.
  • Universidad de la Sabana / INALDE Business School – Bogotá, Colombia. 2006 – 2007: Siemens Management Learning / Managerial Training – S5. One year case study and project implementation training offered to top employees across Latin America.
  • Universidad del Norte Business School – Barranquilla, Colombia. 1998 – 2003: Initial Master in Business Administration with Major in International Management. Graduated with honors in the top 2% of the class.