New partnerships strengthen eToro’s ambition to close the gender investment gap through the Loud Investing campaign
22nd July 2025 – London – eToro today announces it will become an official sponsor of Premiership Women’s Rugby. In doing so, eToro will become the first-ever sponsor of both Premiership Men’s and Women’s Rugby, a major milestone in its drive to promote equality in both sport and investing. Building on its sponsorship of Premiership Men’s Rugby since 2023, this new extension forms part of eToro’s wider ‘Loud Investing’ campaign, which aims to close the gender investment gap by making investing more open, inclusive, and accessible.
“At eToro, we believe investing should be for everyone – not just a select few. Through our Loud Investing campaign, we’re working to challenge long-standing myths, build financial confidence, and shine a light on the role of representation – both in sport and in finance,” said Stephanie Wilks-Wiffen, Director of Marketing at eToro. “Sport brings people together and can change the conversation. By supporting both the men’s and women’s game – and making investing more visible and relatable – we hope to play a small but meaningful role in building a more inclusive future in both sport and finance.”
Genevieve Shore, Executive Chair of Premiership Women’s Rugby commented: “We are delighted to announce this partnership with eToro. Like us, eToro is committed to challenging the status quo and working towards a more equitable future for women and girls. Together, we’re going to make sure we move the game – and the conversation – forward.”
As part of the campaign, eToro is also expanding its presence in football through a number of renewed sponsorships across both men’s and women’s teams:
- Crystal Palace – Renewal for the 8th season, Men’s and Women’s teams (2025/26 & 2026/27)
- Everton – Renewal, Men’s and Women’s teams (2025/26 & 2026/27)
- West Ham United – Renewal, Men’s and Women’s teams (2025/26 & 2026/27)
eToro will deliver brand activations to encourage financial inclusion and empowerment, including workshops and educational initiatives that aim to help fans and athletes alike feel more confident about starting their investing journey.
In a recent activation, members of the West Ham Women’s Team took part in a session hosted by eToro on the basics of investing, offering practical tools and insights to help them take their first steps – part of a broader programme of financial education tied to the campaign.
Verena Henshaw, West Ham United Women defender said: “It was great to be involved in the workshop with eToro, investing is a topic that can feel really daunting to talk about, but the session delved into the basics and was explained to us players in a really clear way. The session had a great impact in making us all feel much more confident in our knowledge of the subject area. The insights we received were really valuable and I’m looking forward to learning more about it in the upcoming season.”
Speaking on the partnership, West Ham United Executive Director, Nathan Thompson, said: “The renewal of our successful partnership with eToro reaffirms our shared commitment to Women’s sport. We are particularly proud to be helping eToro gain vital exposure of their ‘Loud Investing’ campaign. This awareness drive aims to help close the gender investment gap and at the same time make investing open, inclusive and accessible, something that aligns perfectly with our Clubs values.”
Mark Rollings, Chief Partnerships Officer at Everton, added: “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.”
Barry Webber, Chief Commercial Officer, Crystal Palace FC, concluded: “We’re proud to be renewing what has become one of our most successful and enduring partnerships. Since 2018, eToro has grown from sponsoring our men’s team to also becoming a key partner of Crystal Palace Women – a reflection of the strength and success of our collaboration. Their commitment to innovation, fan engagement and supporting both sides of the club has made them an ideal partner, and we’re excited to continue building on this momentum in the years ahead.”
-ENDS-
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